Qualified candidates straight in your ATS.
Broadbean's Social Direct Apply is our new AI-generated product for Facebook & Instagram. Candidates apply and pre-qualify in-feed - you receive only the shortlist, directly in your ATS. Currently open to a small group of early adopters via waitlist.
Facebook & InstagramQualified candidates straight in your ATS
Applications flow automatically from Meta into your existing ATS - no CSVs, no manual re-entry.
AI-generated, always on-brand
Creative, copy and pre-qualifying questions are generated and tuned by AI to perform on Facebook & Instagram.
State-of-the-art performance
Purpose-built for direct-apply - higher intent, higher completion, lower cost per qualified applicant.
Pre-screening baked in
Knock-out questions filter unqualified candidates in-feed, so recruiters only see the shortlist.
Request early access
Takes under a minute. No credit card required.
See it in the wild
AI-generated direct-apply ads, ready for every role
A glimpse of the creatives our AI produces across industries - from logistics and healthcare to education and finance. Every ad is tuned for Facebook & Instagram and wired to push qualified applicants straight into your ATS.
AI-generated, or fully on-brand
Let AI do it all, or keep your brand front and centre
Two ways to run Broadbean's Social Direct Apply - pick whichever fits how you work.
Let AI generate everything
Creative, copy, targeting and pre-qualifying questions are all generated and continuously tuned by our AI. Zero briefing, zero design work - campaigns go live in days.
- Auto-generated ad creatives per role
- AI-written copy and screening questions
- Ongoing optimisation with no manual tweaks
Keep your brand alive
Prefer to stay on-brand? Layer your logo, colours and templated messaging on top of every AI-generated ad with our Custom Overlay - your identity, AI's performance.
- Your logo, colours and fonts on every creative
- Template-locked messaging across all roles
- Same AI performance, fully on-brand
How it works
From waitlist to qualified applicants in three steps
01
Join the waitlist
Tell us about your hiring stack and volume.
02
Get an invite
Early adopters are onboarded in weekly cohorts.
03
Go live in days
We wire up your ATS and launch your first Direct Apply campaign.
Frequently asked
Everything early adopters usually want to know before joining.
Why is Broadbean's Social Direct Apply invite-only?
It's a brand new product. We're onboarding early adopters in small cohorts so we can hand-tune the AI setup and ATS integration for each customer.
Which ATSes are supported?
We integrate with Broadbean out of the box, and we can wire up most modern ATSes during onboarding. Tell us which one you use in the form.
Do I need to write ad copy or creative?
No. Creative, copy and pre-qualifying questions are generated by AI and reviewed with you before campaigns go live.
What does it cost?
Joining the waitlist is free. Early adopters get preferential pricing on the 7, 14, 21 and 30-day boosts when spots open up.